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Project Overview
Problem
People with busy schedule have problem to easy and fast access pick-up ordering options.
Goal
Food truck app will let users place pick-up orders in advance which will affect users who have to make and pick up orders in a limited time by letting users skip order line and saving them time.
User Research
1
Pain point
Users has problem to be synchronized about the pick-up time with the food truck
2
Pain point
Users waste time to select the food and in the payment process
3
Pain point
Users expect more professional approach for pick-up order options
4
Pain point
Users want to customization options for their food
Persona
“I enjoy planning and details that make every moment valuable and serve the whole.”
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Goals
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Likes to have a busy schedule during the day.
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Looking for low-cost food to save money.
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Easy and fast access to good for lunch.
Frustrations
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‘’My plans are disrupted when my order is not ready on time or arrives late.’’
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‘’I usually choose food that fit my budget. It can be challenging sometimes.’’
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‘’I get upset when I waste my time looking for fast and easy pick-up options. ’’
Suzan
Age:
Education:
Hometown:
Family:
Occupation:
24
Master student
İstanbul, Turkey
Lives with partner
Industrial engineer working student
Suzan is on the 2nd year of master while working in an office as a working student. Suzan works at the office in the afternoon after taking classes at the university in the morning. Suzan is used to this busy schedule, but struggles to find good and low-cost food during lunch break to pick-up on-the-go.
Problem statement
Suzan is a working student with a busy schedule who needs easy and fast access to pick-up food ordering options because Suzan has a limited time to have a food for lunch on-the-go.
Flow Chart
User Journey Map
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Goal: Eating lunch on the way from college to work
Digital Wireframes
Lo-fi prototype - User Test Insights
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Users need to be more involved in the process.
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Users need better clues for what steps are required to complete the order.
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Easy access to location of the food truck and distance from user’s location
Allows easy access to categories
Shows the locations of the food truck and user
Displays the distance and durations with different vehicles
Mockups
Final Design
Accessibility Considerations
1
I combined color, text and graphical objects for users with partial sight or limited color vision.
2
I pay attention to consistency in design. It is useful to find items on each page.
3
Page titles are informative and descriptive to help remember labels in short time.
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